Not Able to View Attribute Data in Planning View

Hi ,

I have a attribute "Demand Family" - An attribute under "Product" Master Data Type.

Both Attribute and MDT are active and I am able to add the attribute in the planning view.

I am also able to see the demand family and product id master data under Master Data > Manage.

However I am not able to see the data for demand families in planning view.

Any ideas on what can the issue here.

let me know if you need more details and if I am not clear in my question.

Thanks

Vijay